Premium hair care brand, Natures Gentle Touch has seen its new improved herbalblend hair relaxer kit win the best relaxer for the year 2010. The award which was announced at the just concluded City People Brands Award held on Sunday 19th September at the Events Warehouse, Illupeju saw the brand triumph against other top relaxers nominated within its category.
An insight on how the product was adjudged the best showed that it’s packaging, performance, ingredients and strong brand presence gave it an edge over the others. The new improved Natures Gentle Touch Hair Relaxer has a unique fusion of herbal ultra-conditioners that moisturizes and nourishes the hair and scalp while at the sametime providing a long-lasting straightness to the hair. The packaging comes in a fresh and tangy lemon green with purple colours, and has the picture of Nigeria’s renowned Supermodel, Oluchi on the pack.
Speaking on the award, the Managing Director of Recare International, owners of the Natures Gentle Touch brand hinted that the formula of the kit relaxer system was improved on in line with the brand’s promise to empower Africans with beauty and style knowledge. The new improved formula is designed to accommodate the unique texture of the African hair and works in tune with other ambient factors that influence the African hair such as climate and diet. With Oluchi’s image on the pack, the brand said that it was a bold step in affirming its belief in the uniqueness of the African style. Oluchi is a proud example of what Africa can gave to the world in terms of style and, Natures Gentle Touch is proud of the African elegance and will continually support it by designing products that will empower Africans to unleash this style.
The new improved kit relaxer was unveiled by Oluchi herself in February at the prestigious Natures Gentle Touch Hair Institute and has been receiving rave testimonials on its performance and style both from consumers and hair stylists alike, and this has repositioned the brand as a leader in the premium hair care industry in Africa. The brand has also been nominated as the Beauty Brand of the Year in the upcoming ELOY Awards which holds later this year.
