Samsung Electronics West Africa (SEWA), a wholly owned subsidiary of Samsung Electronics Co. Mobile Division, today announced that it has signed an endorsement deal with Nigeria’s most successful R& B artistes, Banky W and Nigeria's queen of Hip-Hop Sasha as brand ambassadors.
Speaking during the photo session and media briefing to showcase the new brand ambassadors to the public, the Director, HHP (Hand Held Products), Samsung Electronics West Africa (SEWA), Mr. Fady Khatib, stated that the company recognizes the importance and impact of dynamic brand ambassadors in the country. The recent development, he noted is in synchronization with the electronics giant’s continuous brand positioning exercise aimed at maintaining its leadership position in the country.
He said the Samsung brand stands for qualities of innovation, style, resilience and excellence in performance. And these same qualities are epitomized by the brand ambassadors, whose quality and depth of work as well as versatility as musicians has made them much loved and respected personalities in Nigeria today.
"We are confident with our new brand ambassadors we will be able to widen our appeal further in the country. In fact, their choice makes perfect sense for Samsung Mobile, both strategically and as a representation of what they both encompass as musicians and role models for the Nigerian youths." He added.
“Banky W and Sasha’s blend of spirit and style, success and charm match strongly with the Samsung brand which prides itself on its innovation, style and superior products. Also, their dynamism combined with our brand expertise will help us present our products in different, innovative ways to consumers. We are indeed very proud and privileged to have them as our Brand Ambassadors.” He stressed.
As Samsung Mobile Ambassadors, Banky W and Sasha are expected to endorse the Samsung Mobile brand in all ramifications as well as make appearances at company events and activities.
In his remarks, R&B crooner, Banky W, stated that “Samsung Mobile represents the hope for a better tomorrow given its commitment to providing quality products and services as well as the development of youths in Nigeria. I’m indeed very proud to be associated with them”.
He further reiterated "Samsung Mobile embodies so much of what I believe in since the company is dedicated to providing consumers not only with quality products but a way of life as well. Samsung Mobile is a brand that is dedicated to being a socially and environmentally responsible corporate citizen in every community where they operate around the globe. It gives me great pleasure that from today my name will be synonymous with one of World’s most famous brands."
